The only way businesses survive long-term is by constantly adapting to what their industry is asking of them. We’ve seen large shifts like this before: the 2008 crash, COVID-19, and now the NAR settlement. We’ve seen successful businesses reach unprecedented levels while also watching other companies fizzle out quietly. While it’s important to stay calm and level-headed, it’s potentially more important not to brush these changes off without a thought.
Make no mistake about it, these changes will weed out the real estate businesses that are not willing to adapt and overcome challenges. Those who choose to wait it out and see will be left in the dust. So, the question becomes how will you change your business practices to align with where the market will go?
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