By this point, we all know how social media can help grow your business if done correctly. With the changes coming down the pipeline for our industry on a national level, it'll be more important than ever to show up on socials as the real estate resource your audience can rely on to educate and inform them. After all, if they're going to hear news on social media, it would be best for them to hear it from you, right?
We've been saying it for years; video is king. So many of us get in our own way when it comes to staying consistent with video. Whether it's how we look or sound or what we're saying, there is always something we can find wrong with the video we are filming. I challenge you to look past the imperfections you may see and instead focus on the value you are providing to your audience. They want and need to hear what you have to say and they want to see YOU say it.
No one is perfect. Nothing is perfect. It's all about VALUE. Get out of your own way and let your business grow.
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