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People who purchased their homes in the 70s, 80s, or 90s will be ready to sell for multiple reasons. This is why specific markets are often targeted by large real estate companies with cash offers. This age group of sellers want out of their homes while doing the minimum required to sell.
This does not mean that selling their home to these companies at 50-60% market value is always the best option for them. If you can show them how easy it can be to list and sell their home for maximum exposure and maximum profit, there's an opportunity for you to come in and save the day.
But, how do you get access to those sellers? There are a few ways you can do it;
Relist: Pull addresses of those who purchased their homes 20-30 years ago and start farming those houses consistently. Mix in door knocking and become the face they think of when they think about real estate.
Become your neighborhood expert: If you live in an older community, establish yourself as the real estate brand. Talk to your neighbors and lend a helping hand whenever you see your elderly neighbors out and about.
Ask for referrals: Ask your PCSOI list if there are any elderly family members you can help out with your services. Think about how you can incentivize these buyers, maybe through a free home cleaning or pre-sale inspection.
This is a great time to start farming this demographic of sellers.
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