Win the Day!

With a 35% decrease in transactions since July of 2021, how are you creating stability in your business?

Our motto last year was "Who's Next?," focusing on finding that next buyer or seller to help. This year, we have shifted to "Win the Day," which is intended to break down an agent's day into micro-commitments that lead to success. We have taken a detailed look at what is working for scripting, who we should be talking to, how many conversations we need to have, and how our skills stack up against others in the marketplace to create an environment of success throughout our team. This is why Pemberton Homes' production is up 34% compared to January 2023.

Here's what's working:

• The gold lies in buyers who entered our database 6-12 months ago. For sellers, that time frame is 12-24 months.

• 20 conversations is a solid goal, and that should equal 2 hours of prospecting. Make sure you block an appropriate amount of time to set yourself up for success.

• The better the showing skills, the fewer the showings. We are averaging 7 or fewer showings per contract currently.

• Clients are more transactional now than they have been in a year. This means fewer showings and more offer writing. Clean up your negotiating skills and know how to write a fantastic offer.

• The agents who are showing up to learn from our leadership and other agents in the office are winning.

At the end of the day, you set the expectations for yourself as to what a good day looks like for you. The micro-commitments you set for yourself are not monitored or tracked by anyone but you. Don't be soft on yourself; complacency and comfort do not lead to success.