Perfecting the Art of Communication

It's so easy for agents to slip into an egotistical mindset when communicating with other agents. You get caught up in winning and making sure the other side loses, which leads to damaged relationships and bad reputations. I want to challenge you to change that.

It's important to remember that you're advocating for your client. Not everything has to be a win-lose situation. Oftentimes, negotiations can end in a win-win, but we prevent that from happening because we can't get out of our own way. We are in a relationship-driven business, which extends beyond the relationship with your client to the relationship with the cooperating broker and agent. 

Your goal should be to get to the closing table while advocating for your clients. Let go of your ego, let go of the need to win, and focus on exceeding your client's expectations.