I know what you're thinking- "Core values? Really?" Hear me out. "Core values" are business buzzwords, and we all know that. I'm not...

It's so easy for agents to slip into an egotistical mindset when communicating with other agents. You get caught up in winning and making...

People want to work with people who are fun and trustworthy. After working with mostly buyers for just over 3 years, I've found the most...

#WHOSNEXT has become a saying that we live by at Pemberton Homes. You’ve probably seen me use it or our agents around social media....

. . . is NOT structuring your day. One of the best things about being an agent is designing your day any way you want. However, that...

With a 35% decrease in transactions since July of 2021, how are you creating stability in your business? Our motto last year was "Who's...

Jerome Powell still expects three rate cuts this year – it just might take a little longer to start cutting. The Federal Reserve Chairman...

A common misconception in the real estate industry is that teams only exist as a lead-generating jumping-off point for agents. I want to...

Going into this spring market, it's more important than ever to do a buyer consultation with every single buyer you're working with or...

So, you've made it through 2023. Is your database organization up to par for what 2024 will bring? Here's an exercise I ran with my team...